HWY93
360º Campaign
The muscle-car, Dodge brand wanted to own summer.
This idea went beyond a TV spot to create a concert-filled, retro-diner-lined, drag-strip-fueled twist of asphalt 93 days of summer long.
TV
Teaser TV
Social
Drag Strips, Diners, Concert Events — HWY93 wasn’t just a TV spot, it was an event you could ride all summer long.
Social buzz for #DodgeHWY93
Role: CD/Writer